Canada’s 150th Birthday

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Canada’s 150th Birthday

Years ago friends of ours brought a CD to our cottage and we listened, for the first time, to this traditional and light-hearted song written and sung by the Arrogant Worms…  Hope you enjoy the song.

StudioIMI has been in business since 2003 and has worked with over 300 clients across North America. Our areas of expertise include: retail, B2B, franchises, hospitality, tourism, industrial, commercial and recreational. We have built web apps and help clients market their business.

Please contact us for more details.

250-580-5250

projects@studioimi.com


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Happy 150th Birthday Canada

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At StudioIMI, we have been busy.  Part of our workload in 2017 has been the release of our new application Show Me The WiFi.  This great web-based app allows Victorians and visitors to track businesses that provide free WiFi.

You can take a Pedicab, walk, drive, bus or cab20170410_120520 around Victoria and our map provides free locations for you: restaurants, stores, galleries, tourist attractions and more.

If you are looking for free WiFi, you can download this free app by going to www.showmethewifi.com and checking out the Map of nearly 1000 free WiFi locations in Victoria alone

Canada_day_celebrationsIt’s an amazing time to be in Victoria for Canada’s 150th Birthday. Those of us lucky enough to call this home enjoy everything that is available to us.  You may be visiting Victoria for the July 1st weekend or meeting up with friends. Either way we hope you take advantage of the large number of things happening in the city.
Tourism Victoria has a link to everything you want to see…

www.tourismvictoria.com/events/canada150/

StudioIMI has been in business since 2003 and has worked with over 300 clients across North America. Our areas of expertise include: retail, B2B, franchises, hospitality, tourism, industrial, commercial and recreational. We have built web apps and help clients market their business.

Please contact us for more details.

250-580-5250

projects@studioimi.com


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Is WordPress Good for Web Design?

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If you know anything about web design and websites, you know WordPress. Many people don’t realize how long it’s been around for. From it’s launch in 2003, WordPress has caught on as one of the easiest and most user-friendly applications for web design. Of course it didn’t start off being the best, it used to be a blog creation tool! Now its current incarnation is a premier website design platform. WordPress is among the leading web design solutions in the industry today, to put it in perspective, 27% of the internet is powered by WordPress. TED, NBC, New York Observer, Times.com, CNN, all of these organizations are using WordPress to fuel their website, so it might not be a bad idea to jump on the train if you haven’t already.

So where’s the catch? As far are we are concerned, there isn’t one if you don’t want it. WordPress is relatively free, and by relatively, I mean if you aren’t buying themes or plugins created by other developers you’re good to go! Luckily there are a lot of themes available for free. The CMS (content management system), is free, allowing you to create and manage your digital content. Taking advantage of WordPress and it’s free options relieves you of having to cough up money for something you’re not yet acquainted with and may have a fear of trying in the first place. You might be put off by having to design your own website because it’s too difficult, or spend a lot of money and  time on a project that you may not know the full scope of. WordPress allows you to tinker at your own pace without the stress on your wallet when you’re not ready for it.

There are thousands of website plug-ins that can be activated and used by simply clicking the mouse. Whether your site is just a simple contact form or you’re looking for an ecommerce store, the easy to navigate plug-ins will allow you to fill your needs. Not a coder? Since there are approximately 16,000,000 websites powered by WordPress on the internet, you can expect a large community dedicated to helping each other out by recommending plugins, themes or troubleshooting help.

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For those that are more experienced in the realm of web design and internet usage, one of the most exciting aspects of WordPress is the fact that it’s open source and not beholden to corporate or other commercial interests. It can be altered or tweaked in any way possible, limited only by the imagination of the budding programmer or developer. Don’t see a theme you want or need someone to filter out the best for you? Take an existing theme and hire a local web developer to fill out the rest of your needs, whether it’s making it into a responsive theme, or having an added feature.

Speaking of features, WordPress makes SEO easier to use by having a build in area where you can place keywords. It will automatically solve most keyword issues so your website can be ranked more easily by search engines.

All of these factors are strong arguments on why you should use wordpress as the initial solution to getting your website up and running. With easy to use plug-ins, feature-rich templates and themes, and a dedicated community, we recommend you give it a try.


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SEO is More Important Than Ever – Here’s Why

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In today’s digital jungle, we understand it’s easy to get lost in a maze of irrelevant search engine results or high-tech keyword stuffing techniques. We get it, jargon is jargon and at the end of the day you want results, not just fancy phrases. Still with this in mind, some questions should be obvious. This is why most web design experts say the question “is SEO important?” serves as an oxymoron.

For the newbies reading this, “SEO”, short for “Search Engine Optimization”, is the process of getting traffic from organic search results on search engines. Trust us, as easy as this sounds, there is  actually a coded set of rules, a special algorithm that drives this process, instructing the search engines on how to find a website. The goal of anyone who designs, maintains, or owns a website should always be to have that website be easy to find. What does this look like? Your website being in the first page of search engine results, and more impactfully, the first five listings. This is vital because most casual web cruisers are unlikely to click or browse beyond that first page, in fact according to a study conducted by the University of Twente in the Netherlands, up to 91% of searchers don’t go past the first page. A staggering 50% of searchers don’t even go past the first 3 listings. That’s why it’s imperative to be “ahead of the pack”, so to speak.

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Search engines are becoming more sophisticated by the day. Out are the days of lacing keywords through a website, despite being irrelevant, in the mere hopes of getting picked up by search engines. This tactic is fading fast, so if this is you, I suggest upping your game. You should also know that you’re risking being penalized by the biggest search engines. This can lower your ranking or even outright block your site, which means the only way to find it is if your customers type in the complete correct URL.

So how should you be optimizing your site? Be aware of the type of customers you’re attracting (build your buyer personas) and optimize it appropriately. For example, your clientele is local, eco conscious young adults; advertise where you’re from, sell your neighbourhood. If you’re designing a website aimed at Americans but written in Swahili, it’ll be a disaster. You should also be using common wording that the general public is accustomed to. While you could certainly refer to a “visual entertainment unit”, most people would simply call it a tv.

One of the best ways to optimize a site is to leverage the strength of incoming links. This refers to outside sites that’ll link to your site. The importance of the quality of your external links cannot be understated. It’s necessary that only trusted sites link to the site as much as possible and sub par links, such as those originating from link farms or link directories be minimized.

The importance of quality content, featuring results and information that search engine users are actually looking for is king in today’s world of SEO marketing and social media referrals. It has often been said that “content is king”. Keywords and the quality of the your content will set you apart, and will garner the attention that it deserves, bringing more traffic to your site.