If you’re building websites, you’re part of the new raging trend. In fact, the landscape of the internet is littered with pre-fabricated templates that all have an alarmingly similar look. While using a builder is fine, if you’re writing a blog about the adventures of your cat, and the website is chic, modern and serious in tone, than it’s more than possible that you need to reconsider your entire web design. Your website is no good if it can’t convey the message you want.
There is much more to building a website than just installing WordPress and downloading a theme. You’ll find that some website builders will claim to aid in SEO placement, charging you more to throw in maybe one or two “keywords” which is virtually insignificant. A programmer who know’s what he or she is doing can and will provide powerful SEO optimization that will ensure your website is easily found among search engine results. This is crucial if your website is a business and needs to get its products seen amongst the rest of the pack.
You’ve probably seen those entrepreneurs that attempt to take the easy way out by using a service such as Shopify to run their business. One thing I’ve learned is that these platforms can “nickel and dime” their customers to death. When you first start an online business, every single penny needs to be stretched. But with pre-fabricated business “stores”, there are far too many things that need to be paid for. The initial cost of set-up gets combined with transaction fees and separate credit card fees plus fees for extra apps or plug-ins that are touted to help your business grow bigger.
Services like Wix sound great on the service, promising modern coding solutions with the ease of plug and play methods. However, what they fail to tell you is that you are then tied to a specific host and transferability can sometimes be quite the pain in the keister. By hiring a professional web designer and having the job done right the first time, you can ensure that any future moves of your custom website can be at your choosing any time at all.
Let’s take a look at a newcomer to the realm of DIY website building, Squarespace. They boast a “one size fits all” approach to website design that may be appealing if you don’t have the time. If you’re looking for a serious business though, you should think again. The problem with the “one size fits all” approach is that it assumes that you and your competitor want the same thing, it doesn’t allow for individuality, or company identity. Yes, it does work when you’re using the website to run a hobby, or if you plan on selling knick knacks for side cash from your garage.
By all means, if running a website is a mere hobby, then use a website builder. If you are gunning on being a major player in your field, it is necessary to hire someone with the experience and the know-how to make it happen for you. Your business isn’t just like all the others, so why present a website that looks like all the others?