Canada’s 150th Birthday

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Canada’s 150th Birthday

Years ago friends of ours brought a CD to our cottage and we listened, for the first time, to this traditional and light-hearted song written and sung by the Arrogant Worms…  Hope you enjoy the song.

StudioIMI has been in business since 2003 and has worked with over 300 clients across North America. Our areas of expertise include: retail, B2B, franchises, hospitality, tourism, industrial, commercial and recreational. We have built web apps and help clients market their business.

Please contact us for more details.


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Happy 150th Birthday Canada


At StudioIMI, we have been busy.  Part of our workload in 2017 has been the release of our new application Show Me The WiFi.  This great web-based app allows Victorians and visitors to track businesses that provide free WiFi.

You can take a Pedicab, walk, drive, bus or cab20170410_120520 around Victoria and our map provides free locations for you: restaurants, stores, galleries, tourist attractions and more.

If you are looking for free WiFi, you can download this free app by going to and checking out the Map of nearly 1000 free WiFi locations in Victoria alone

Canada_day_celebrationsIt’s an amazing time to be in Victoria for Canada’s 150th Birthday. Those of us lucky enough to call this home enjoy everything that is available to us.  You may be visiting Victoria for the July 1st weekend or meeting up with friends. Either way we hope you take advantage of the large number of things happening in the city.
Tourism Victoria has a link to everything you want to see…

StudioIMI has been in business since 2003 and has worked with over 300 clients across North America. Our areas of expertise include: retail, B2B, franchises, hospitality, tourism, industrial, commercial and recreational. We have built web apps and help clients market their business.

Please contact us for more details.


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Entrepreneurial Success through Outsourcing

At StudioIMI Franchise Consultants, we work with a range of different businesses from large corporations to small enterprises and both Independents and Franchise Operations. At the end of the day, the same business principles apply in most cases. Business people need to focus on their areas of expertise and outsource some of the functions that take too much time and are not all that effective in expanding the client base.

StudioIMI Franchise Consultants provide a variety of services and support to franchise operations. With a long history of experience in many markets including: education businesses (Above Grade Level) who provide in-home tutoring services, (Academy for Mathematics & English) with a bricks and mortar type of supplemental education services, Padgett Small Biz Pros who provide both home-based as well as office environment business accounting and consulting franchises and couriers, printing and mailboxes (The UPS Store).

We primarily help franchise operations with their sales and marketing efforts. They tend to be open to ideas and don’t have all the answers. Building optimized websites, providing ad-word campaigns, implementing social media programs as well as writing very focused blogs and web content to help the brand become more well-known. It takes an expert approach that a company like StudioIMI can provide.

We often are brought in to create very effective SEO websites which have longevity and sustainability for a business. There are some very unique traits that this marketing tactic addresses for any company. Facebook, Twitter, LinkedIn, Instagram and many more all are effective in building your marketing presence. It takes a long-term effort, but it will pay off.

The problem most owners have is where to find time to write blogs, add likes and links to other social media outlets, while at the same time handling the rest of the business. This is why it is a benefit to outsource part of this to a company that excels in marketing. A business owner simply cannot expect to be engaged in every aspect of their company. It is enough to manage employees and clients, deal with accounting, follow up on marketing leads and close sales opportunities. Then there are the mundane aspects of a business that take enormous amounts of time leaving little left in the tank for busy owners.

Outsourcing is a great way to get a feeling for programs without committing to a new hire. You can try a social media campaign for 3 months with a company to test the waters. You may ever decide you have learned enough to handle this on your own. We’re ok with that. We prefer to teach someone to fish rather than bringing the fish to them. There will be other projects to work on together and you are often the best person to write about your company.

Let us know if we can provide any services for you right now:

Sales and Marketing
Lead Generation
Lead Management
Research and Development
Blog writing
Social Media set-up and Management
Google ad-word campaigns
Facebook campaigns
Content for your website
Press Releases
White Papers
Case Studies
Website Design and Programming
…and more.

Contact StudioIMI today   or  phone 778-440-3031


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social media strategy

Social Media Trends for Small Businesses

social media strategyStudioIMI knows that social media strategies are changing so fast that challenges for small business owners make it tough to stay ahead of trends. Nearly twenty-five percent of small business owners currently use social media in some way and a business needs to adapt their online strategies needs for 2015 and beyond. To make your products and services relevant to your target market, you need to investigate these trends to help get your unique business value relayed over social networks.

An example of this is that many social media platforms have designed a variety of systems to handle payments without requiring the buyers to even leave the platform they are on. They want to help you network with buyers and to function as an online wallet for your store. For small businesses, this concept aims to maximize conversions and increase the chances of the conversion to making a purchase happen more easily. Conversions result in buyers, and that is the bottom line. Social media platforms want to manage transactions for you the business owner; they want the conversion to occur on their platform so your clients will not have to leave their site. Transactions take place through the shortest path.

Time Magazine recently wrote that Facebook has a payment function actually hidden within the messenger app. This feature is designed to work with the auto-fill option allowing buyers to save their credit info. It would also integrate with the Facebook “buy” button, so your clients can make purchases while on Facebook.

Twitter also has its one-stop-shop market with a “buy” button that can be embedded into tweets, making it so easy for prospective buyers in your network to buy directly from the tweets without being redirected to a separate e-commerce site as has been the case for years.

Tumbler has a similar system with “buy”, “pledge”, and “get involved” buttons that allow users to post links from sites like Kickstarter, Artsy, and Etsy, and actually take an action. This is becoming a huge advantage for small business owners as they can close a sale more easily without a lot of effort for their clients.

Snapchat also has a partnership with Square, so clients can transfer money directly to their friend’s accounts via “Snapcash”.

These examples mark the beginning of social shopping. It is a secure, fast, easy, and convenient alternative to redirecting buyers to PayPal, Apple Pay, Stripe, or any other type of online payment.

Social shopping has great upside value, since business owners already having an active social media presence, can use their network to sell to. It is a live and active medium for online success that allows deals to be shared quickly, buyers to make purchases without leaving the network, and sellers to easily track their sales campaigns.

StudioIMI has been in business for over 12 years and offers a variety of social media platform set up and management. You may call us at 778-440-3031 or contact us through our contact page. for more details.

We have platforms ready to go and set up is quite simple.