Asset Business Consulting has experience working with entrepreneurs in many different markets. We have put together campaigns for the hospitality industry, stratas, publishing, retail, non-profits, technology companies, real estate, transportation, artists, agriculture, education, newcomer organizations, telecom and others.
Over the past twenty years, we helped 300+ clients with branding, marketing, sales and the launch of new businesses. Concepts continue to evolve regularly. In fact, we’ve been contracted to run various technical assets of every type: website design, social media, SEO, PPC, radio, print and more. Your company can improve the ROI (return on investment) for those important marketing bucks and we make every effort to deploy that money budgeted regardless of the amount.
As an entrepreneur you need to determine “who” and “where” your target customers are in order to prepare your marketing strategies to address those demographics. To focus the more expensive marketing strategies such as SEO and paid on-line ads (Google Facebook etc), building a targeted analysis will pay rewards.
If you intend to build an expensive PPC (pay-per-click) campaign, you can customize the campaign to focus on postal codes specific to your geographic area. An on-line store selling a service targeted to educations means you customize your ads to attract that group. The effort put forward in attracting your target market will be the best use of your marketing funds.
Try to establish reasonable expectations when you start the process… this is very important. Good leads will take time to generate. It may require some trial and error as you adjust the marketing campaign and continually modify the approach. Once you get the right blend of qualified leads you can increase the ad spend to those successes.
Look at a sampling for a service oriented business. If your campaign generates 50 leads a month however, your close rate has not been as successful as you expected you will need to adjust your target a little. This is where a company experienced in this process like Asset Business Consulting can help. These experts will analyze the results and simply fine-tune or make more changes to the campaign.
Let’s assume you are just trying to scope the market to determine where you can “acquire” some prospects. You must ensure when you capture a lead that they see a call-to-action on the home page message and will spend some time looking around at your products and services. Most importantly, you want them to CONTACT YOU for additional information.
Patience is so critical with your marketing campaigns. If you get concerned after a month, you may be destined to fail. Continuity is important! After 2-3 months, you should have a good cross section of data from the leads you generated and be able to learn from what works and what hasn’t. We always believe in taking baby steps until you get it right and then consider spending the bigger bucks. This means a Facebook campaign of $100/mth to start will give you some data and slowly increase where there has been success.
Take-Aways:
- Do some work on this, determine your target demographic
- Use keywords in your blogs and definitely solicit input from any leads you talk to
- Be prepared to modify any campaign to create a wider… or narrower path
- Create spreadsheets – look at the ROI on the campaign and decide if you need to increase or decrease the spend accordingly
Please call us anytime.
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