At Asset Business Consulting, we work with many entrepreneurs in all stages of their business. In certain cases, the business is ready to launch and we hired to put together a website with social media and a marketing plan. We also work on the “Brand” for the company, create PPC (pay-per-click), SEO (search engine optimization) and marketing campaigns or to increase lead generation for growth. We’ve even been asked about succession planning as the owner(s) want to sell the business or grant it to the employees or to family members.
The most satisfying scenarios for me typically involve a new business launch. It’s great to be part of a new concept, for new products or a service that the market needs. Many entrepreneurs have done their homework and understand what’s needed and they have developed something viable for the market. Lots of analysis and advice from the experts make it more likely to insure they are on the right track. In some cases we have to review the business and provide the difficult questions.
In my career, I was involved in a multi-million dollar IPO, Mergers and Acquisitions and can often have a unique perspective on the requirements for success.
Seeking Advice From Every Where You Can
- Passion or too much caution may result in the suggestions and advice from your mentors and associates being neglected in the moment
- You may have too much pride to change your mind on issues or to accept constructive criticism from others
- If the issues experienced by similar product manufacturers in the market aren’t high on your list of things to be aware of, you may have a setback
- Humility is an important characteristic needed to allow you to investigate every aspect of the business and accept all possible solutions
- Moving ahead with your idea fully prepared, will at least make you capable of handling any setbacks
The Sales Strategy
- As we look into the sales tactics and strategies, we’ve discovered that entrepreneurs with little sales experience may have problems developing the best sales approach for their clients.
- Entrepreneurs need to build a solid statement to support the unique business proposition (UBP) of your company
- When you make a “successful” sale but fail to review why it worked, you won’t know exactly how to repeat the strategy the next time
- Failed opportunities; this is even more important to review… what went wrong, were objections handled well, could a better feature-benefit approach help, were open-ended questions a standard approach for the business
- Do you ask for future meetings and are you trying to engage the client in a long-term relationship
These are just a few Best Practices that entrepreneurs may use.
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