At StudioIMI, we work with clients in many kinds of businesses. We’re asked if we provide various marketing programs including: print graphics, consultation, coaching and even sales assistance. The short answer StudioIMI gives to most clients is that we tend to focus on the design, social media and search engine optimization and get that done right.
Social Media of course, gets the buzz these days and yet it may be one of the most mis-understood marketing methodologies a company considers. StudioIMI often is hired to pick up the pieces from failed campaigns. We will analyze websites, review ad-word programs and test Twitter, Face Book and even LinkedIn accounts. We are amazed when we discover broken Twitter links, Blogs with very few entries and content that is under optimized. The advice from experts can fall short of what is really important to your specific needs.
Our recommendation to most new clients is to take a methodical approach to any expensive campaign, hire the most ethical company and be frugal at first. We offer a basic Twitter/Face Book set up for around $320.00. Our goals are to implement the foundation and then teach the client to build the social aspect of their business themselves. We know that this is enough to get your social media programs kicked off. Invest more marketing dollars once you have the metrics for what is working. It takes time.
Of course StudioIMI can provide the entire package including writing weekly blogs and social media posts as needed. We prefer however to help clients avoid the pitfalls and expense of social media campaigns by taking on a good portion of this work in-house. We would rather be there to help as needed and not become the business’ spokesperson. No one knows the day to day events and success as well as the company owners and employees.
StudioIMI prefers to focus on web design, SEO and social media set-up. Along the way we offer advice as needed on the social aspects when you are ready. We can and do take on larger projects for stable companies as well when asked and have the competence in-house to handle all in-depth social media and SEO aspects. StudioIMI has competence in several areas with an Executive team having over 25 years of business experience and programmers and graphic artists with the most up to date web knowledge.
We suggest a thorough examination of other projects the company you want to hire be done, maybe a reference or two, a very clear implementation strategy and ongoing dialogue. Be wary of companies that ask for big up-from payments and companies that listen to your needs yet don’t clearly implement them. We’ve seen it ourselves first hand. There are so many social media specialists that over promise and under deliver. Often the company you hired to build your website, brand or other marketing campaigns are the ones you should turn to.