Author Archives: Craig

Strata Web Sites

Asset Business Consulting has the experience working with Strata properties. We understand the unique issues that stratas deal with at their property. There are many challenges for the executive council to face and very often, the biggest one is getting people to run for the various positions.

We are aware of this and have put forward the ideas of having a website handle some of the heavy lifting. It takes a team of people to manage the diversity of a …

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More Sales Concepts

Following our recent blog about Hiring Sales Account Managers, this blog covers how much the internet has changed. Products and services are bought today in different ways, more than ever before. Covid19 has changed (maybe forever) how people’s buying patterns work.  Think of Amazon ten years ago and compare it to today where it has become a behemoth of sales.  Products and services have been commoditized and even the financial transaction happens instantaneously via PayPal, Square or by e-Transfer.

As …

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What Market to Go After

We’ve been marketing to a local Vancouver Island market as well as to global markets for over 25 years.  We’ve seen the markets swing like a pendulum however, nothing quite like this 2020 year. With a pandemic that few could have imagined back in January, our concepts about marketing have been thrown on such a wild ride. Within the past several months, the Chinese and American markets have become toxic for businesses. Should we be more focused than ever on …

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Business Coaching in Nanaimo

Many clients have a different perception of what Business Coaching is.  They may have met a Business Coach at an event or were recommended by an associate.  The concept of Business Coaching can be juxtaposed with Business Consulting however they are quite different.

A Business Coach will ask relevant questions to determine the key issue(s) faced by the Owner or Manager. This approach aims for a resolution that could include overcoming known gaps, discerning what’s needed for more success and …

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Home-Based Businesses

At Asset Business Consulting, we understand how to run a home-based business.  Many of our clients find it less costly and completely acceptable to run a business out of the home.  These owners have often been in the corporate world, have had a good career, their kids have grown up and they still want to be active and possess the entrepreneurial spirit.

We have worked out of home office spaces for some time now, having been home-based for the past …

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Entrepreneur Best Practices – Two

There are many things to consider when you have your own business and it is expanding.

The Rookie Stigma
A concern for start-ups is getting past the lack of experience new owners may have.  “How do you make the prospect comfortable with the fact that your company is in start-up or growing fast?” There are some strategies that can work effectively.

  • Business owners often forget to capitalize on the advantages to the client of dealing directly with the owner –
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Should You Invest in a Sales Account Manager?

The sales process has been changing dramatically over the past ten years. Ten years ago, sales calls required driving or flying to the customer location for long meetings with Power Point presentations and even product demos. You gathered a team of client technical people together and brought the best you could buy to present. The internet tools that were available did not provide and e-commerce and CRM capabilities of today. This caused delays in the decision criteria between the first …

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Asset Consulting New Website Launch

Asset Business Consulting and Consulting is a company that provides Executive Business Consulting to a variety of clients here on Vancouver Island.
Have a look at www.assetconsutling.ca



Asset Business Consulting provides consulting services to entrepreneurs, business executives and business owners. The consulting process helps clients to uncover the key issues they are facing. Once the key issue is discussed and selected, the client and coach build a plan to work on that issue, based on an hour a week of …

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Entrepreneur – Best Practices One

At Asset Business Consulting, we work with many entrepreneurs in all stages of their business. In certain cases, the business is ready to launch and we hired to put together a website with social media and a marketing plan.  We also work on the “Brand” for the company, create PPC (pay-per-click), SEO (search engine optimization) and marketing campaigns or to  increase lead generation for growth.  We’ve even been asked about succession planning as the owner(s) want to sell the business …

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Successful Entrepreneurs

Asset Business Consulting has provided solutions to businesses for nearly twenty years. Our client base is diverse and we enjoy our relationship with them. The new markets we become involved in are often a result of our exposure to our other clients through reference as well as direct contact on our website. While we don’t like to refuse business opportunities, on occasion we come across clients who need help in different ways. Hospitality, real estate, recreation, education, transportation, finance, agriculture, …

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