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Owning your own business will have a profound affect on your life. At StudioIMI, we work with brand new clients all the time. In fact, at one point we were involved over a two-year period with an education franchise that was bringing on 50 to 100 new owners every year. Our job was to provide help to brand new franchise owners regarding lead generation and management strategies. Our customers were located in Canada, The USA and the UK. We had the privilege of providing support for these new owners. At times it was very challenging and yet rewarding when WordPress websites, social media, SEO or PPC campaigns worked effectively.
When an individual or as often is the case a family, purchase a franchise, they have visions of how great it will be to own their own business. They are enthusiastic, passionate and anxious to get started. They are also overwhelmed at how much there is to do. They have received all forms of training about the cycles of the business. In some cases, property leases were required and in some, the set-up of a home office to handle the business needs.
New owners need to deal with computer equipment, financial statements, possibly hiring part-time administration people and so much more. Most people who work for themselves will be able to tell you that even during the most difficult of days, being self-employed holds many more rewards than employment. Of course it does take a special personality to succeed and some of the recent blogs we have done regarding Padgett Small Biz Pros discuss the attributes they have.
One of the things we specialize in at StudioIMI is marketing. We understand, after more than 30 years in sales, how to take advantage of all the tools in the market. Every time we are asked to assess a business, we start by asking the question “what marketing are you doing today?” The answers have to include experiential marketing like trade shows, seminars, networking and business associations. It also has to include: websites, social media, blogs, advertising and maybe SEO/PPC. What has been working? What has not? Are you outsourcing to professionals or doing it yourself. There are so many answers to these questions however in the end, the litmus test is whether or not these things are working and what the return on investment (ROI) is.
We love to work with new business owners. The ability to positively impact people is a very great responsibility. It means that we do not oversell our services. We take things slow; implement; measure; change; re-deploy; measure etc. We have seen through hundreds of campaigns that what may work with one business and one territory may work 100% differently in the next. This is why we have to analyse and customize a program for each situation. We look at long-term relationships because they work best.
If you want to have a discussion with us please call 778-440-3031