At StudioIMI, we have undertaken hundreds of successful articles for blogs, case studies, white papers, press releases and related business collateral. In the end, it really is about the effectiveness of these written pages. While tactics and concepts continue to evolve, content remains at the heart of most marketing campaigns.
Many companies understand the importance of grammatically correct, relevant articles that are posted on blogs and used to promote their social media presence. Unfortunately, many owners and executives mistakenly believe that the message is the main component. This has a little merit however, the “words” that relay the message are even more critical. Perfect spelling, grammar and relevant content count for more than passing Grade Eight English.
Today more than ever, search engine spiders have a huge impact on your website ranking and your social media perception in the market and require original, well-written content. We see the pieces put together by inexperienced writers and they sometimes can be rated from poorly written to embarrassing. This is not the way you want your Brand to be recognized.
Simply put, to get the right eyeballs on your blog, article or marketing piece, you need to have your “A” game going. Otherwise, your message loses credibility and it becomes a waste of time and energy. Keywords are so important to insure your marketing efforts focus on the target demographic you want to gain as customers. Thousands of “impressions” look good to marketing analysts – yet, the right “impression” makes all the difference to your lead generation. Anyone who tells you differently is wrong. Technology is a great thing to deliver the message, however, that message must have impact, be error-free and be effective for the target audience.
Many experts, from brand marketers to advertising executives and media-measurement technicians will agree that great material is the foundation of their marketing fundamentals. The medium is important… the creative content piece is and will always be the core of the message.
In-house writers or outsourced contract writers offer two ways to get the job done properly. StudioIMI provides contract writing for clients across North America. We like this role because we see the big picture. Your market may be retail clothing and yet our experience comes from the financial, hospitality, recreation, real estate and of course retail industries as well. We can reference concepts from the successful campaigns of our entire client base to customize a program, specific to your marketplace. It works well and opens up new ideas and successful content delivery, that crosses many markets.
Your Brand deserves the very best. Your website, your social media campaigns, your case studies and your advertising pieces need to relay a common thread. Talented and imaginative content writers are hard to find. You don’t normally ask your chef to design pages for your website, you don’t ask your communications personnel to handle important sales. They just don’t have the skills and training. It is equally and even more important in today’s advertising strategies to have a professional writer to meet your specific needs.
Search Engine Optimizations relies so much on the page content of your website. Content that depends on professional keyword analysis to focus your marketing on the right words and phrases. Blogs also depend on this same set of keywords. The results from the analyses done in the beginning, mean you will be on the right track for your sustained marketing strategies. Google analytics can act as your tracking metrics and help you to make the necessary changes needed for every successful campaign.
For some advice on your content, please contact us anytime.
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