Marketing could be compared to exercising! When you begin to work out, you require a strategy and a program to get the best conditioning to affect a change. What specific parts of your health are you trying to address? Marketing your business through your website requires you to perform specific, web-oriented activities to ensure the growth of your organization, on-line. Knowing what aspects you need to improve helps you to drill down more quickly and start to address the problems and make changes. StudioIMI recognizes that there are many keys for your website’s success and here are just a few to consider.
To be successful at either exercising or at business marketing, you need commitment. Take for example, when the goal is to lose weight. There are several exercises and diets you need to focus on to attain the goal. Some of these may however, result in sore muscles and require you to alter your program a little to get the results you were expecting. When you market your business’ website, it is important to be committed to the overall plan and stick with it, yet be prepared to make appropriate adjustments when necessary. When you don’t have commitment, it is more likely that you will lose interest and it fails. At StudioIMI we allocate a certain amount of time every week to analyse our results, add new programs and tweak or terminate the programs that aren’t performing.
In marketing, the company’s website likely won’t be profitable for many months after it’s built it and there usually are ongoing adjustments that remain to be handled. A website should always be considered a work in progress and have a dynamic process. You need to monitor the results through analytics and site meters in order to make tactical adjustments as needed to adapt to a changing market or demographic. It can be frustrating waiting for a web marketing program to kick in however, you need to make a long-term commitment to your web presence to make it work most effectively. This results in a more likely chance that you will find customers returning and spending more time on your website which in the end leads to a sale or contract, but only if you are focused.
Budgeting – Both Time and Money
It’s not only money that you need to invest in website marketing. You also need to invest time and effort, and more in the beginning to get the ball rolling. By taking the time to observe the flow of web sales and look for trends that are working, you can make the most effective decisions for your specific business, product or service. It is absolutely necessary to consult with business associates, partners, employees and do research on-line to get the right mix. At StudioIMI, we offer clients a lot of consultation on what makes a website work best and almost every scenario is unique, requiring a different approach. The easy part in reality, is writing the cheque but the part that involves your time is critical. It doesn’t have to be overwhelming and yet the results from allocating some time each week to discuss marketing will pay off with more customers and better processes.
You also need to be consistent in order to make web marketing programs work. The end result for most businesses is to be able to sell their product or service many times – ie recurring revenues. If you only deliver your web service once, you constantly are recreating to make the next sale. To attract customers you need to be consistent in providing a high quality product or service as well as excellent customer service to your clients regardless if its a bricks and mortar environment or an on-line one. Once the customers are satisfied by your service, they often will do more advertising for you. They will endorse you to their friends and business associates, resulting in an increase of customers. Word of mouth is a powerful tool and perhaps never more so then regarding web marketing.
Once you have perfected these three fundamental keys for your on-line web presence; been consistent and committed both a budget and some of your precious time, success will follow.
At StudioIMI, we are always available for free consultation on any aspects of web marketing or other related topics.