Search engine optimization can be simply defined as the practice of improving a website’s visibility in major search engines so that web users seeking information can use those same search engines to find that information.
The experience among web design and SEO companies like StudioIMI who provide services for clients using this technique, indicates that without a doubt, a properly search engine optimized website appears more frequently in Google searches, leading to increased traffic from visitors and other sources who are interested in what that business has to offer. The information being offered may be from images, videos, academic material, news, entertainment, etc, all of which are capable of undergoing search engine optimization. Internet marketers like StudioIMI consider the algorithms of a search engine to produce natural results that have not been influenced by external factors such as PPC or pay-per-click for visibility improvement. They will align the website’s content to the main key-words through strategies including editing of the website code to enable a quick correlation between results and searches.
Some of the main methods used are: indexing, crawling prevention and promotion of visibility.
· Indexing involves ensuring that a website is linked to other websites that are already appearing within a search engine. When the crawlers from major search engines start examining a website, they will easily find the indexed pages that result from the professional set-up by StudioIMI to ease access and proximity.
· Crawling Prevention involves webmasters preventing indexing of superfluous search results such as login pages, so that crawlers do not waste time on them. This enables the crawlers to focus only on the indexed pages and improve a website’s visibility so that unnecessary material does not appear in user search results.
· Lastly, promotion of visibility involves a number of tactics that ensure a website improves its prominence. The most popular methods are cross-linking of pages within the site to create more links for the best content; maintaining pages that contain the most popular keywords and regularly updating content to keep crawlers coming back.
These practices all combine to create the practice of search engine optimization. StudioIMI has years of experience with search engine optimization and search engine marketing of your site. The difference between an expert approach and using some simplistic plug-ins can have an enormous impact on your search engine results.