One rational reason a business needs a website is to help market their business when they aren’t there to handle propective clients’ questions. Of course, going hand in hand with this is the concept that people actually are searching for information on your product or service. The major source of traffic for websites is search engines like Google, Yahoo!, Bing and others. StudioIMI designs search engine friendly sites which help you rank more easily with search engines and ulimately capture the attention of more visitors who in turn may become customers.
The major search engines use software programs called crawlers or robots to index websites to list on their search result pages. These crawlers follow links to a page and then read the content on the page, while recording it in their dedicated database. As visitors search for the company or product, they find it using their particular search engine of choice.
In order to make your website indexed easily, StudioIMI stays away from using things like frames in the design of your website. Frames tend to confuse search engine crawlers or robots who may even blackball your site because of frames. Frames make it difficult for visitors to your website to bookmark your site without using long and quite complicated scripts.
Search engine robots can only read the text in your source code and it’s very important to make sure to present your critical content in a text form and not in Flash or as images. Your search engine ranking will be affected dramatically and unfortunately some less experienced web design firms only understand using frames. Of course this is why content is king and effectively changing content regularily has an impact on your ranking.
Meta tags should be used accordingly on every page of your website to insure search engine robots know at first glance what that particular page is about and whether or not to index it. The use of meta tags also makes certain the search engine robot’s job is easier so they tend to crawl and index your site more frequently.
An experienced web design firm like StudioIMI wouldn’t use HTML tags like <font> to style your page. We use CSS (Cascading Style Sheets) instead. This approach is more effective and efficient. Using CSS eliminates redundant HTML tags and makes your pages much faster loading.
While these are technical terms for your website and the designer, it is important to pick a design company with experience who has a good portfolio and has been designing webistes for many years. StudioIMI is one of those organizations.