Some things for businesses to consider when they start to build or rebuild a website is how to attract visitors to the site. An important source of traffic for most websites on the Internet is through search engines like Google, Yahoo and Bing. When you begin your search engine marketing approach you have to design search engine friendly pages and content, in order to be able to rank easily in search engines and attract more visitors. This is the crux of any search engine marketing program.
The most important search engines use software programs that we know as crawlers and robots and these index websites and list them on their search result pages. These crawlers follow links to a page and then read the content of the page and record it in their massive databases which in turn help searches to pull up the listing as people search a service or product.
Flash movies and certain images do not play nice with the search engines and will hurt your search engine marketing programs. Search engine robots read the text in your source code and as a result, flash and images instead of text formats will also negatively impact your search engine marketing dramatically.
Proper use of meta tags on every page of your website help the search engine robots know when they are on your site what a particular page is about and how to index it. An effective website using meta tags help to make the search engine robot’s job easier so they perform their proper duties when indexing your site and do so more frequently. Thus again your search engine marketing has the best chance of successfully engaging the robots.
Another couple of things to consider are HTML tags and also Frames. Both of these dated approaches negatively impact the success of search engine marketing and may cause your site to actually lose ranking. In fact using Frames may even result in your SEM program failing completely and the robots stop visiting your website. If you have a professional designer set up your site, she or he will most certainly be aware of this and take the proper steps to give your site the best chance for success. It is an ever changing approach and if you have the right technical people set up your search engine marketing, you will see results a lot faster and that is what this is all about. Cascading Style Sheets (CSS) is the right way to go.
So give your search engine marketing program the best chance to help draw visitors to your site by working with the algorithms of the crawlers or robots and it will pay off in the long run.